In accordance with Iranian Auto Importers Association Report during the last 9 months, 55,816 automobiles with the total value of $1.47 billion have been imported into Iran indicating a 13% rise in comparison with the same period last year.
According to the latest statistics among all the imported cars, Renault and Hyundai have the largest importation share in the Iranian automobile market among foreign companies with 15,114 and 12,687 cars respectively. In this regard, Renault has increased its share 13% this year reaching 27% of the total imports. Its closest competitor i.e. Hyundai holds 23% of the market share currently, though it has lost 7% of the market.
Renault has been successful since it has established its business in Iran in partnership with Negin Khodro and they have recently set up after-sales service centers in almost all major cities. The French carmaker also has a trilateral joint production deal with Negin Khodro and Iran’s Industrial Development and Renovation Organization.
SUV Koleos (4,387) is the most popular model of Renault’s car in Iran, followed closely by Renault’s sedan Talisman (4,161) and then subsequently Captur (3,400), Duster (1,870) and lastly the Symbol (1,274).
Hyundai Motor Decline
According to the existing statistics, Hyundai’s share has decreased to 7% and is currently around 23% meaning that the South Korean company dominance on the Iranian market has ceased. Hyundai has also an Iranian partner called Kerman Motor which is the second largest private car company in Iran.
During last the nine months 12,687 of Hyundai cars have entered Iran and Tucson is the most popular model with 4475 units. After Tucson, Santa Fe (3,618), Sonata (3,294) and Elantra (1,144) are the most popular Hyundai models
Other Automobile Companies
Two major Japanese carmakers Nissan and Toyota jointly claim the title of the third most popular imported brands, each with 9% share of the market.
KIA Motors share of the Iranian market has sharply i.e. 11% declined to 6%, pushing the South Korean firm to fourth place.
During the nine-month period, 4,306 cars produced by the South Korean firm were imported. The most popular Kia model was the mid-size crossover Sorento with 1,578 units, followed by Optima with 1,487.
SsangYong Motor with 3,578 units of its mini SUV Tivoli. The company had 6% share of the market. During the period 2,931 BMWs, 2,604 Lexus and 2,185 Mitsubishis were also imported.